Contents
1. Who We Are
CalceoCura is a professional shoe cleaning service based in London, United Kingdom. We collect, clean, and return footwear to customers across London. In this policy, “we”, “us” and “our” refer to CalceoCura.
We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Data We Collect
2.1 Data you give us directly
- Identity data: Full name, company name (corporate customers)
- Contact data: Email address, phone number, delivery address
- Financial data: Payment card details — processed and stored securely by Stripe; we do not store card numbers
- Transaction data: Services purchased, booking history, membership plan
- Account data: Login credentials, membership status, Shoe GPA scores, QR tag information
- Communications: Messages sent via email, our contact form, or customer support
2.2 Data we collect automatically
- Usage data: Pages visited, time on site, links clicked (via cookies and analytics)
- Device data: Browser type, operating system, IP address, device identifiers
- Location data: Your London postcode for service availability — we do not track precise GPS location
2.3 Data from third parties
- Stripe: Payment status, payment method type, fraud signals
- Trustpilot: Review data where you leave a public review
3. How We Use Your Data
| Purpose | Legal Basis |
|---|---|
| Processing your orders and memberships | Contract performance |
| Billing and payment collection | Contract performance |
| Scheduling collection and delivery | Contract performance |
| Customer support and complaint handling | Contract performance / Legitimate interests |
| Sending service updates | Contract performance |
| Sending marketing emails and promotions | Consent |
| Improving our website and services | Legitimate interests |
| Fraud prevention and security | Legitimate interests / Legal obligation |
| Complying with tax and HMRC obligations | Legal obligation |
We will never sell your personal data to third parties.
4. Marketing Communications
We will only send you marketing emails if you have given us explicit consent (e.g. by ticking an opt-in box at checkout or when signing up to our newsletter). You can withdraw consent at any time by:
- Clicking “Unsubscribe” in any marketing email
- Emailing hello@calceocura.com
- Updating your preferences in your account dashboard
Withdrawing consent does not affect the lawfulness of any processing carried out before withdrawal.
5. Cookies
Our website uses cookies to function correctly and to help us understand how visitors use the site.
| Cookie Type | Purpose | Can you opt out? |
|---|---|---|
| Essential | Site functionality, login sessions, booking flow | No (required) |
| Analytics | Measuring traffic and page performance (e.g. Google Analytics) | Yes |
| Marketing | Tracking ad performance and retargeting | Yes |
You can manage cookie preferences via our cookie banner when you first visit the site, or by adjusting your browser settings. Disabling essential cookies will affect the functionality of the site.
6. Sharing Your Data
We share your data only where necessary:
- Stripe — payment processing
- Hosting providers — our website and database run on servers in the UK/EU
- Email service providers — for transactional and marketing emails
- Trustpilot — if you leave a review via our invitation
- Legal/regulatory authorities — where required by law
All third-party providers are contractually required to handle your data in accordance with UK GDPR. We do not transfer your data outside the UK/EEA without appropriate safeguards.
7. How Long We Keep Your Data
| Data Type | Retention Period |
|---|---|
| Active account data | While your account is open |
| Closed account data | 2 years after closure |
| Financial records | 7 years (HMRC requirement) |
| Marketing opt-in records | Until you withdraw consent + 1 year |
| Website analytics | 26 months (rolling) |
| CCTV (if applicable at collection points) | 30 days |
After the retention period, data is securely deleted or anonymised.
8. Your Rights
Under UK GDPR, you have the following rights:
Request a copy of the personal data we hold about you.
Ask us to correct inaccurate or incomplete data.
Ask us to delete your data, subject to legal obligations.
Ask us to limit how we use your data while a dispute is resolved.
Receive your data in a structured, machine-readable format.
Object to processing based on legitimate interests or for direct marketing.
For any processing based on consent, at any time.
To exercise any of these rights, email hello@calceocura.com with the subject line “Data Rights Request”. We will respond within 30 days. We may ask you to verify your identity first.
9. Security
We take appropriate technical and organisational measures to protect your data:
- TLS/HTTPS encryption on all pages
- Payment data handled exclusively by Stripe (PCI-DSS compliant)
- Access controls limiting who can see your data internally
- Regular security reviews
No method of transmission or storage is 100% secure. If we become aware of a data breach that affects you, we will notify you and the Information Commissioner’s Office (ICO) as required by law.
10. Children
Our services are intended for adults aged 18 and over. We do not knowingly collect personal data from children under 13. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by email or by displaying a notice on our website. The “Last updated” date at the top reflects the most recent version.
12. Complaints
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Information Commissioner’s Office (ICO)
Website: ico.org.uk
Phone: 0303 123 1113
We would appreciate the chance to address your concerns first — please contact us at hello@calceocura.com before escalating.
13. Contact
- Email: hello@calceocura.com
- Website: calceocura.com